Lavie is a Parisian brand that celebrates life and finds beauty in the magnificence of small details, redefining elegance and creating the new chic.
Lavie
Parisian Fashion Label
Lavie is a Parisian brand that celebrates life and finds beauty in the magnificence of small details, redefining elegance and creating the new chic.
Lavie
Parisian Fashion Label
We built Lavie from the ground up, starting with the naming, the logo and developing the entire branding, from defining its values to crafting its identity and building the storytelling for this new Parisian brand. Additionally, we handled content creation and art direction, producing the photography and video for the launch campaign, Le Grand Voyage.
We built Lavie from the ground up, starting with the naming, the logo and developing the entire branding, from defining its values to crafting its identity and building the storytelling for this new Parisian brand. Additionally, we handled content creation and art direction, producing the photography and video for the launch campaign, Le Grand Voyage.
Branding & Storytelling
Once we created the visual identity, we started working on the communication strategy for Lavie, focusing on conveying a warm, natural, and optimistic image. Our goal was to highlight the versatility of the collection, showcasing its endless styling possibilities and accessibility, positioning the brand as a source of inspiration for its customers.
We crafted a narrative that positioned Lavie as a brand offering high-quality design at an affordable price. We emphasized its adaptability to various occasions, styles, and body types, while promoting confidence and empowerment for women. Through this strategy, we successfully communicated freedom and versatility with a style that suits everyone.
Branding & Storytelling
Once we created the visual identity, we started working on the communication strategy for Lavie, focusing on conveying a warm, natural, and optimistic image. Our goal was to highlight the versatility of the collection, showcasing its endless styling possibilities and accessibility, positioning the brand as a source of inspiration for its customers.
We crafted a narrative that positioned Lavie as a brand offering high-quality design at an affordable price. We emphasized its adaptability to various occasions, styles, and body types, while promoting confidence and empowerment for women. Through this strategy, we successfully communicated freedom and versatility with a style that suits everyone.
Content Creation
In addition to fully creating the launch campaign, which included all photography and videos, we also developed the complete content for the e-commerce platform. This included product photography and videos showcasing every look, ensuring a unique and engaging online experience.
We also implemented the Instagram launch plan, adapting the content and storytelling to the platform for maximum impact.
Content Creation
In addition to fully creating the launch campaign, which included all photography and videos, we also developed the complete content for the e-commerce platform. This included product photography and videos showcasing every look, ensuring a unique and engaging online experience.
We also implemented the Instagram launch plan, adapting the content and storytelling to the platform for maximum impact.
Latest work
Performance
Florentine Kitchen Knives
Quality, Hand-Manufactured Kitchen Knives
Performance
Florentine Kitchen Knives
Quality, Hand-Manufactured Kitchen Knives
Communication
Storytelling
Content Creation
True Fruits
The Coolest Smoothies
Communication
Storytelling
Content Creation
True Fruits
The Coolest Smoothies
